How to Easily Use Event Tracking in WordPress with Google Analytics
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MonsterInsights allows you to add event tracking with Google Analytics in WordPress. This gives you the opportunity to better understand the results of your marketing efforts
Easily track and measure the effectiveness of the most important links and call-to-action-buttons, with MonsterInsights you can make changes and improvements to the overall success of your marketing efforts.
The plugin for Wordpress, allows you to track events, like your website user's engagement, with your content, such as video plays, downloads, and button clicks. Events can be tracked in MonsterInsight from page load hits, this gives you an opportunity to see how users are engaging with your content.
This way you can measure your marketing efforts by tracking conversions and which content is the most important to your visitors. Once you know your metrics and have the most important data in hand, you can optimize the content that has the least conversions and increase them.
With MonsterInsights custom event tracking you can add unique features such as a Buy Now button, and be able to see what users are interacting with it, views and clicks.
Main Events to Track with MonsterInsight
The plugin for Wordpress, allows you to track events, like your website user's engagement, with your content, such as video plays, downloads, and button clicks. Events can be tracked in MonsterInsight from page load hits, this gives you an opportunity to see how users are engaging with your content.
This way you can measure your marketing efforts by tracking conversions and which content is the most important to your visitors. Once you know your metrics and have the most important data in hand, you can optimize the content that has the least conversions and increase them.
With MonsterInsights custom event tracking you can add unique features such as a Buy Now button, and be able to see what users are interacting with it, views and clicks.
Main Events to Track with MonsterInsight
- CTA's or Cal-to-Action buttons
- Type of Action- Click
- Label of the Event-Buy Button
After setting up Google Analytics events are easily recorded for Wordpress users. To set up custom events tracking, you should use MonsterInsights Custom Link Attribution, then you are able to track page views or hits in Google Analytics.
MonsterInsights Makes it Easy for Wordpress Users to Set Up Event Tracking.
By using the MonsterInsight plugin for Wordpress and Google Analytics set up is easier and you don't need any knowledge of coding. Simply install the latest version of MonsterInsight on your Wordpress website. This way you will be able to track your website's buttons and find out which is getting the most conversions.
You can also track your links, such as your website's subdomains, then track how users engage with these links.
You can simply add a bit of HTML code to track these links with MonsterInsight.
<a href="https://www.example.com" data-vars-ga-category="Custom Category" data-vars-ga-action="Custom Action" data-vars-ga-label="Custom Label" >Example</a>
Detailed reporting is available for your links when you add tags in MonsterInsight. Adding custom event tracking on one of your calls to action, that links to one of your CTA's sales page.
You can set up these event conditions.
Category: "cta"
Action: "click"
Label: "buy button"
Once you set up these parameters, you will need to update your new conditions, event category, action, and also label. The HTML code will then look like this:
Now that you have set up your data tracking parameters, you can publish your report in MonsterInsights and view your data. View
>Insights
>Reports
>Publisher
This will present a detailed report, see the example below. This features your top links by link and clicks.
Also, if your tracking parameters included affiliate links, you can view these parameters within the reporting feature.
Additional custom attributions can be tracked using custom links that you can optimize, but you will need skills at javascript to do so.
Now Google Analytics is all set up for event tracking in Wordpress. Sign up for MonsterInsights Today
You can set up these event conditions.
Category: "cta"
Action: "click"
Label: "buy button"
Once you set up these parameters, you will need to update your new conditions, event category, action, and also label. The HTML code will then look like this:
Now that you have set up your data tracking parameters, you can publish your report in MonsterInsights and view your data. View
>Insights
>Reports
>Publisher
This will present a detailed report, see the example below. This features your top links by link and clicks.
Additional custom attributions can be tracked using custom links that you can optimize, but you will need skills at javascript to do so.
Now Google Analytics is all set up for event tracking in Wordpress. Sign up for MonsterInsights Today
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