6 Best Tools to Decrease Cart Abandonment




6 Best Tools to Decrease Cart Abandonment
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1. OptinMonster



Users can increase their conversion rates by making any text, button, or image a profit generating machine.  There is an exit-intent function, that allows you to offer a special discount or valuable piece of content to visitors who are about to leave.

You can require an email address before unlocking valuable content - to entice readers and explode email lists.

Studies have shown that on average, 68.63% of users abandon their shopping carts most of these abandonment's can easily be prevented.

Testing out your website’s checkout module will gain you insight into why your visitors are abandoning shopping carts.

This functionality paired with in-depth analytics and results help webmasters deliver more value to thier customers and in turn, boost conversion rates. With OptinMonster you can display messages on specific pages. By adding custom campaign messages to your site’s checkout page, you can significantly reduce cart abandonment.

OptinMonster is available for $49 per year on the Basic plan which is an entry tool for users who are just starting out.

Small businesses can go for the $99 per year Plus plan that can be used on up to 3 websites. When you want to take things further, the Pro plan for $199 comes with everything you’ll need to get massive results fast.


2.  Easy Digital Downloads

Wordpress plugin Easy Digital Downloads, is a great extension, it helps track and follow up on users who have recently abandoned their shopping carts. This extension works best  by sending automated reminders and special deal offers to, visitors who abandon their shopping carts, the visitors can then choose to opt out of the recovery process if they like to.

The best part about this is that your visitor will not be annoyed by repetitive recovery emails. Webmasters are also given full control, where they are able to to manually initiate or stop the recovery process and send the last email again to visitors as they choose.



3. WooCommerce Abandoned Cart Lite

WooCommerce plugin lets business owners recover the sales they lost due to shopping cart abandonment.  WooCommerce Abandoned Cart Lite works by sending an email notification to your visitors reminding them about the cart they recently abandoned. Users can recover their cart in a single click.

In addition to this, they can also identify the abandoned order information, the WooCommerce Abandon Cart Lite Plugin is fully customizable for WordPress, it comes with default email templates, that can be personalized.

Abandoned Cart Pro offers incentives to customers if they return and complete the checkout, the incentives can be in the form of special  offers and coupon discounts.



4. User Testing

User Testing is a testing platform which enables users to test website coupons, discounts, and deals, you can test out your checkout pages to see why your visitors are abandoning their shopping cart.  The standout feature on offer, with User Testing is that it empowers users to test out their website on multiple devices, including iPad, iPhone, and Android devices you can improve your site’s KPIs and test over and over again to validate the modifications you make.


5. Visual Website Optimizer

Visual Website Optimizers can be used to determine what works or you site and what doesn’t.  You can build campaigns visually and split test them with a build in heat-map tool that gives users insight from the visitors behavior.
This feature can be utilized to determine why your visitors are abandoning your shopping cart, the heat-maps work by telling you whether your sites visitors are clicking where you want them too.
This enables you to create multiple versions of your checkout page, for instance, to see which one performs best and has the least abandoned shopping carts.

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